Has Netflix Sounded The Death Knell For DVD's?

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Netflix offers stream-only service, hikes prices

NEW YORK | Mon Nov 22, 2010 2:23pm EST

(Reuters) - Netflix Inc will offer its first unlimited streaming-only subscription plan in the United States and raise prices on some of its other streaming and DVD plans, which accelerates the company's move away from its DVD-by-mail business.

Netflix shares rose 7.7 percent to $186.44 on the Nasdaq.

The move helps Netflix's efforts to eventually phase out sending DVDs by mail, said Gabelli & Company analyst Brett Harriss.